8/31/2023  Staff

Ad copywriting is the act of writing copy specifically for advertisements, including classifieds, display ads, flyers, posters, billboards, social media ads, mobile ads, etc. The length of your copy depends on the amount of space you have on your creative, but in general, it should be very short, merely a few words.

The role of a copywriter is to create copy that is catchy, unique, and memorable enough to get your target audience to connect with your brand—whether it’s by clicking on the CTA, visiting your website, making a purchase, or following you on social media. But before we dive into them, there’s one important step you need to take first. Just like how you need to warm up your muscles before starting your cardio, there are a few boxes you need to check before you begin writing your ad copy.